Serve as the day-to-day owner of a product category and manage content updates to navigation, landing pages, product listing pages and product detail pages in support of seasonal moments and evergreen refreshes. Use performance data to identify opportunities for site improvements. Partner cross-functionally with Merchandising, Business, Brand, and Marketing to align on category priorities, seasonal storytelling, and product launches.
Support digital marketing efforts and the launch of a new paid media strategy by engaging in the development of paid media, organic digital efforts, website strategy and more while providing excellent service. Demonstrate strong digital and demand gen focused skills, lead by influence, and strong business/ financial acumen to drive the use of progressive digital marketing programs that will align the delivery business objectives and priorities.
Execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth. You’ll be hands-on with paid media execution while collaborating closely with content, design, and product marketing to run full-funnel campaigns. You’ll be expected to test constantly, manage budget pacing, and report on key metrics that tie directly to pipeline and customer acquisition.
This role involves producing campaigns for consumers and leading marketing efforts to drive awareness of YubiKeys and increase revenue for Yubico’s D2C e-commerce platforms, requiring an entrepreneurial mindset, a data-driven approach, and strong leadership and communication skills.